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ChannelAssist is pleased to present the following articles, case studies and white papers that demonstrate only a few ways that
our solution has allowed our clients in overcome their economic and business challenges in order to drive revenue and desired
behaviours.
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Automotive Manufacturer Loyalty Program
Majority of consumers have their vehicle warranty and service work performed at the dealership where they purchased
their vehicles. However, once the warranty has expired, dealers often lose customers to jobbers and car repair
firms that undercut the prices charged by a dealer...
» View Case Study
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Technology Distributor Contest
The financial melt-down was beginning to take hold in the Fall of 2008 as all types of companies started to hunker
down and cut costs. The challenge to offset this trend led the distributor to ChannelAssist to help stimulate sales
with key partners and new resellers based on a vendor’s line of energy efficient storage solutions...
» View Case Study
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Breaking Away From The CRM Fold
Enterprises have all become familiar with customer relationship management tools and processes. As the usage of CRM
tools have expanded over time - including salesforce automation and contact management - they have yet to provide the
specific functionality needed to manage increasingly complex channel partner activities.
» To view the article, click here:
Part 1,
Part 2
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CRM Buyer Article, "PRM - Ready to Break Out"
Partner Relationship Management (PRM) is emerging from the shadow of CRM, due in part from financial pressures brought
by the recession, the availability of affordable SaaS offerings, and the boom in social networking technologies. In
this article, David Auld, President of ChannelAssist and one of our clients are featured and describe how companies can
increase partner loyalty while providing tools to help support channel sales. Having a central PRM platform simplifies
the process and compiles metrics for measuring the effectiveness of marketing initiatives.
» View Article
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Partner Relationship Management Has Come of Age
Since they first appeared on the scene, partner relationship management (PRM) solutions have gone through a significant
evolution. For today's vendors, it is a tool that can play a key role in improving sales, increasing margins and
strengthening communications. The key to a successful PRM implementation is understanding what capabilities make the
most sense for specific business needs.
» View White Paper
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