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About Us » Leadership

David Auld

President & Chief Executive Officer

David has over 20 years' experience managing Partner Sales Channels (Crowntek, Dell Computer Corp., AT&T Canada, Viewsonic and 3Com Canada).

In 1997, his vision and vast Channel experience led to the development of ChannelAssist's best-in-class PRM Plus™ platform and suite of managed services.

Combined with his experience in the Retail and Banking sectors, David has applied these unique skills over a variety of Channel models and business disciplines resulting in one successful program after another.

David's understanding of the principles needed to manage complex business relationships have led to the development of numerous integrated sales and marketing programs for organizations across North America.

Barry Cohen

Vice President, Business Development

Barry's sales and marketing leadership, and general management experience spans a broad range of technology and services: enterprise software, wireless, e-learning, SaaS, cloud technology and managed services (Clearnet, BCE Emergis, Nexient Learning and Tenzing Managed IT Services).

Leveraging this extensive experience, Barry is committed to understanding potential Clients' channel management strategies and challenges and working to develop solutions that build revenue through a more effective, fiercely loyal sales network.

John Doyle

Chief Operating Officer

A seasoned business executive and strategic consultant with over 20 years of Executive level management, John's experience in senior sales, engineering, technical services and technology have resulted in management roles for several major global corporations.

John has worked with a number of private as well as public sector organizations across North America to optimize and align their people, processes and systems capabilities optimizing performance, results delivery and ROI.

His key principle is that people are the most important asset in any organization and most often the greatest source of untapped potential. John's vision and experience have been instrumental in ChannelAssist's development of its Employee Recognition platform and services.

John was an advisor to the ChannelAssist team for over ten years prior to joining the Executive team in 2010.

Glen MacLarty

Chief Technology Officer

Glen's skills and range of experience are demonstrated by his accomplishments in commercial software development (insurance, telecommunications and logistics).

As a business focused, technology leader, Glen designs and develops solutions that drive business results. Glen has the proven ability to liaise with business stakeholders, to deeply understand business requirements, and convey those requirements to his team of architects and developers. His management approach is typified by comprehensive communication to motivate and mentor his team.

Prior to joining ChannelAssist, Glen held the position of Solutions Architect for the First American Title Insurance Company of Australia. Glen holds a PhD, Computer Science from the University of Technology in Sydney.

David Sorger

Chief Marketing Officer

David is a strategic marketing executive who has held several C- level and executive positions in organizations across a number of industries.

David founded Sorger & Co. Inc., a business development and marketing practice dedicated to strategic partnerships with both private and public organizations. His passion for providing impactful solutions and motivating positive behaviour has helped various companies increase brand awareness, productivity, sales and revenue.

David joined ChannelAssist's executive team in 2010. David's business philosophy is: listen, create, inspire, deliver. Listen to the client's needs, initiatives and wants. Create innovative solutions and strategic implementation plans. Inspire through effective targeted marketing and advertising campaigns.Deliver notable results and accelerated ROI.

Christine Holmes-Styles

Director of Program Development

Christine's approach to managing successful programs for Clients starts with in-depth strategic planning. Christine builds trust through consistent execution and comprehensive criteria for maximum program results.

Christine's expertise and commitment has resulted in successful programs with companies such as Hewlett-Packard, 3Com, Palm, Kyocera, ATI Technologies and Nissan.

With 15+ years of cross-disciplinary marketing experience, Christine understands the unique requirements of channel, consumer and technology marketing. Christine's areas of specific expertise include: Channel Programs, Partner Relationship Management (PRM), Project Management, Program Development, Contest Management, Quebec Regie (RACJ) Compliance, Consumer Rebates, Loyalty Programs, Needs Assessment, Marketing and Strategic Planning.

Rosalind Fleming

Director of Customer Service

Rosalind's passion for customer service is reflected in her team's ability to manage each program participant as a unique individual.

Rosalind's flawless client audit record, agent accountability and participant satisfaction levels are strong testimonials on how she maintains trusting relationships with program participants and suppliers (HP, Kyocera, Toshiba, D-Link, Nissan and Rogers).

Since 2003, she has supported Clients in several countries with a "hands on" approach necessary to produce the best Channel Partner and Customer Programs.

Advisory Board

Shawn Yeager
Information Technology, Channel Development
Paul Mosley
Advertising, Communications
Sam D'Aurizio
Mergers And Acquisitions, Corporate Development
Phil Hogg
Strategic Alliances, Telecommunications