Gamification is the hottest new business strategy, and for good reason. We were born to learn and develop through play. If you can make a task or lesson more fun, then people will spend more time on it, return to it again and again, strive to achieve more and develop deeper learning.
It’s been said that gamification is 25% technology and 75% psychology.¹ It’s not about the game – it’s about the way people respond to it. And specifically, it’s about influencing people to act or behave in a way that produces desired business outcomes. In the world of employee engagement solutions, sales incentives and channel partner loyalty programs, the desired outcomes are divergent and convergent. They’re unique, but they also overlap a great deal.
What we’re seeing is that gamification helps organizations: