CompTIA, the IT industry association published its “IT Industry Outlook 2014,” which projects worldwide revenue will rise 3.4 percent in the year ahead. With channel partners pinning their hopes on the potential of cloud, mobility, big data, vendors need to ensure their channel enablement and partner programs are meeting the needs of channel partners and strengthening loyalty.
51% of survey respondents expect IT Services to be profitable and 41% expect software to be profitable, while 21% expect software to be profitable. 40% of channel partners expect to invest in new products and services. While expanding your solutions with higher margin technologies and services, you need to ensure that every element of your channel readiness program is designed to drive success.
Our most progressive clients are demonstrating commitment to this changing model and it’s reflected in the channel enablement and loyalty programs they are launching. If you sell through channels, make sure you:
As I wrote in an earlier post, channel partner loyalty can easily be at risk. More of your competitors want to drive more business through the channel…your channel partners. To read the earlier post, click here.
For more in the CompTIA report, click here
ChannelAssist provides a proven platform – software and services – to drive channel partner engagement, loyalty and revenue growth. Our partner loyalty and relationship management platform powers the HP Blue Carpet program across North America – highly regarded for channel partner engagement, loyalty and incentive leadership.
ChannelAssist offers strategy, technology, analytics, and services so you can track, understand, reward, and grow channel partner relationships and revenue.
We deliver on challenges from the largest enterprises with massive volumes, unique processes and the specialized requirements of niche vendors to emerging high growth companies with early stage programs.
Hundreds of thousands of claims processed. Millions of dollars in sales incentives validated. Year after year, we’re proven.