Toronto - SEO Specialist

SEO Specialist

ChannelAssist is looking to add an SEO specialist to our awesome marketing department. We're looking for someone who lives, breathes and champions SEO/SEM and deliver new revenue opportunities and take ChannelAssist to the top of search results.

You’ll be tasked with search engine marketing, keyword research, onsite optimization, link building, Google Analytics,  reporting and driving SEO and content recommendations to substantiate demand growth (leads, pipeline, revenue) for ChannelAssist on all major search engines. If you're looking to contribute to a technology focused global organization in the pursuit of digital lead generation, this role is for you!

Key Responsibilities:

Optimizing website copy and landing pages for search engine optimization.

Provide SEO recommendations and execute/manage strategies for content development in coordination with SEO goals– general and keyword specific.

Analyze, review, and implement changes to website to rank on search engines.

Optimize current content and uncover new opportunities through keyword research.

Monthly meta tag and content optimization.

Research SEO keywords to use throughout our website and marketing materials.

Devise and execute methods to track and improve site performance, including performance reports.

Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.

Identify and execute site usability or user-experience (UX) enhancements.

Recommend and execute modifications to the conversion path on the site.

Establish and execute testing strategy to build traffic, site engagement and conversion rate.

Stay up to date with latest SEO trends and opportunities, including algorithm updates, standard methodologies, emerging trends, and competitor techniques as well as working knowledge of current search engine optimization practices, content marketing, and content growth.

Identify areas for on-site improvements in site structure, internal linking, and content.

Ongoing competitor analysis of keywords and SEO strategies.

Keep pace with SEO, search engine, social media, and digital marketing industry trends and developments.

Create and monitor web analytics dashboards, monthly strategy reports, and highlight key areas of improvement in accordance to SEO goals and track KPI’s to assess whether the our operation is on track to achieve its business goals.

Share knowledge with the larger team (product, sales, marketing, customer excellence)

Work with Marketing team to deliver best-in class content for website and digital campaigns.

Skills & Experience:

3-5 years of experience managing SEO for a SaaS/Tech company.

Experience with SEO industry tools & website optimization tools such as SEMRush, Google Analytics and Ahrefs.

Familiarity with website optimization programs, Google Analytics, XML sitemaps, and webmaster tools.

Able to manage multiple simultaneous projects.

Demonstrated critical thinking skills, decision-making, and problem-solving skills with excellent knowledge of SEO practices.

Ability to work within a team and independently. Strong organizational, time management, and analytical skills. Excellent verbal and written communication skills.

Knowledge of keyword research and data mining tools.

Comfortable analyzing high volumes of data on daily basis.

Knowledge of HTML/CSS and website administrations, Google Analytics, Webflow, WordPress, Hubspot or other content management systems.

Proficient with Microsoft Office Suite including Outlook, Word, Excel, Power Point, Publisher.

If interested in this role, please send your resume to HumanResource@channelassist.com