In B2B sales, it’s no secret that expanding channel partner mindshare is a leading indicator of success in the channel and paramount to help expand your business reach and drive top-line growth. The reason behind this success is simple: engaged, inspired and loyal channel reps lead with your products consistently.
In this whitepaper, we will address the specific challenges faced by manufacturers and distributors that sell through resellers that carry competing brands.
You’ll also learn:
- The importance of building mindshare and loyalty in the channel as a precursor to achieving market share growth
- How to reward and recognize the commitment channel sales reps make to your brand
- How to effectively enable your channel sales reps to accelerate revenue
- The strategies that can help you outpace the competition when executed well