Why Is Increasing Channel Revenue So Difficult?
Engaging the channel is different than motivating your own workforce. For the best results, you need to inspire your channel partners to sell your products and services over and above those of your competitors – who will also be clamoring for attention. Your priority needs to be ensuring they are incentivized to concentrate on your offerings and equipped to provide a best-practice service when it comes to selling them.
Join Richard Stevens, president of ChannelAssist, as he speaks to the challenges all channel sales organizations face and possible ways to address them.
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