December 1, 2019

Successful Strategic Alliances: Managing Your Alliance Portfolio | ChannelAssist

Phil Hogg’s article in the Financial Post covers the importance of building and managing a portfolio of alliance partners.

Brooke Friendly

channel partner loyalty

Phil Hogg’s article in the Financial Post covers the importance of building and managing a portfolio of alliance partners. Phil Hogg is President of the Association of Strategic Alliance Professionals. Phil quotes David Auld, ChannelAssist CEO on the importance of partner relationship management systems that enable performance measurement across all alliance partners.

To ensure the success of any alliance requires a commitment to identify, capture, and track relevant metrics. These include strategic metrics, financial metrics and customer relationship metrics.

Read more

Your Suggested Articles

Is your Channel Math Adding up to Revenue?

Read Now

Channel Investments that Pay Off!

Read Now

Knowledge = Money.
Join the ChannelAssist community and make more money in the channel.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Knowledge = Money.
Join the ChannelAssist community and make more money in the channel.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Read next

Jun 17, 2020

Technology’s Role in Pushing Channel Sales through a Crisis

Now is the time to implement and improve your channel program’s core technologies, not when you predict the “bottom” of the sales market, because you might already be too late.

Read More
May 20, 2020

Incentive Program Case Study | ChannelAssist

ChannelAssist worked with a global client to increase their revenue through an innovative managed incentive program targeting Sales Managers and Channel Sales Reps.

Read More
Mar 17, 2020

Chicken and the Egg – Balancing Your Channel Success and Your Partner

Managing your partner relationship properly greatly improves the odds your business will flourish. You expand your reach with partners. They’ll allow you to find long-term clients that provide you with the bulk of your year-over-year revenue.

Read More