December 1, 2019

Successful Strategic Alliances: Managing Your Alliance Portfolio

Phil Hogg’s article in the Financial Post covers the importance of building and managing a portfolio of alliance partners.

Brooke Friendly

Phil Hogg’s article in the Financial Post covers the importance of building and managing a portfolio of alliance partners. Phil Hogg is President of the Association of Strategic Alliance Professionals. Phil quotes David Auld, ChannelAssist CEO on the importance of partner relationship management systems that enable performance measurement across all alliance partners.

To ensure the success of any alliance requires a commitment to identify, capture, and track relevant metrics. These include strategic metrics, financial metrics and customer relationship metrics.

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Join the ChannelAssist community and make more money in the channel.

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Knowledge = Money.
Join the ChannelAssist community and make more money in the channel.

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Feb 5, 2020

Join us in Las Vegas at the Channel Partners Conference

Join Richard Stevens, president of ChannelAssist, as he speaks to the challenges all channel sales organizations face and possible ways to address them. Reserve your seat below and you could win a $500 Venetian Casino Chip!

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Dec 1, 2019

Successful Strategic Alliances: Managing Your Alliance Portfolio

Phil Hogg’s article in the Financial Post covers the importance of building and managing a portfolio of alliance partners.

Read More
Dec 1, 2019

Getting Better Usage & ROI Out of MDF

When resellers, distributors and OEMs are all looking for better line of sight into future sales, it's a shame to see the use of Marketing Development Funds, or MDF in decline.

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