•Duration: November 1 – November 30, 2021

•Region: Blue Carpet USA & CAN

•Participation: All registered Blue Carpet users

•Promotion Overview: Submit a photo of a pet in Blue Carpet spirit (Blue theme) for a chance to win an HP Prize pack or a $200 Gift Card

•Promotion Awareness: Broadcast on Blue Carpet Website and Social Media Channels

•Reward Structure: Weekly prize pack winners and Grand Prize Blue Carpet point winners

•Engagment: Not recorded

•Promotion Investment:  $2,600(Channel Assist) + $15,500 (Rewards)

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