Within partner sales channels, loyalty matters. Here’s why – When your sales channels lead with your products, they sell more of your products – to more of their customers. There are front line reps talking to customers and prospects every day, and making decisions to quote your products and services…or your competitors’. Are those reps quoting your brand, with increasing frequency? Measure loyalty at the sales rep level rather than the partner organization. Execute programs that directly influence reseller sales reps to build their knowledge and competence across your product portfolio and sell your products more frequently. Shift share from your competitors and build incremental loyalty and revenue in the sales channel.
If 10% of your channel partner’s reps shifted focus to a competitor, what would that cost you?
Assuming you regularly deliver on your brand promise to your end users, offer a comprehensive portfolio of products and services that align with market opportunity and offer the business planning and support resources that partners need…how do ensure you have the selling reps leading with your brand? Loyalty programs ensure continuity of relationship. Vendors want competent and confident channel partner reps. Vendors rely on their channel partners for sales and market share growth. Drive enablement and loyalty and you will drive revenue and share.
Use a single platform to drive communications, training and testing, sales incentives, incentive claim validation and reward fulfilment. The analytics and reporting will drive actionable insights you can easily use to make smart decisions to drive your growth. Want to learn more? Give us a call, schedule a demo, or review our white paper – 7 Questions You Should be Asking About Your Channel Sales Incentive/Loyalty Program.
We deliver on challenges from the largest enterprises with massive volumes, unique processes and the specialized requirements of niche vendors to emerging high growth companies with early stage programs.
Hundreds of thousands of claims processed. Millions of dollars in sales incentives validated. Year after year, we’re proven.