Explore our case study for effective strategies to create engaging, interactive webinars and post-event follow-ups.
At ChannelAssist, our journey with regular webinars began in 2017, and as with any new endeavor, it was a learning process. Understanding the importance of these webinars in our strategic plan for lead generation, we knew we had to hone our focus. Over time, our audience attendance increased significantly, and the journey can be summed up in these four key steps.
We realized that our webinar content was not tailored to our target audience. We conducted thorough market research and chose a Q & A format. We directly identified the specific channel pain points by asking our target audience.
We partnered with an industry thought leader as our guest who matched our audience. We revamped our webinar content to be more engaging and relevant. We focused on providing actionable insights, industry trends, and real-world examples that addressed our audience's challenges.
We developed a multi-channel promotional strategy to drive webinar attendance. We leveraged our email list, social media platforms, and industry partnerships to create buzz around our webinar. We also collaborated with influencers and thought leaders to expand our reach and attract a wider audience. Also as an added bonus - An incentive!
We simplified our webinar registration process to make it quick and user-friendly. We also implemented automated email reminders to registered attendees to ensure they didn't miss the webinar. After the webinar, we sent follow-up emails with webinar highlights, created an e-book, and a call-to-action to further engage and convert leads.
Our efforts at ChannelAssist paid off, resulting in a significant turnaround in our webinar attendance and lead generation:
• Webinar attendance increased by 50%, with a higher rate of participation in interactive elements.
• Engagement improved by 75%, with a notable increase in qualified leads.
• Social media and website traffic also saw a substantial boost.
• Our thought leadership in the industry grew, resulting in increased brand visibility and credibility.
At ChannelAssist, our passion lies in the art of crafting dynamic promotions that captivate, engage, and drive success. With an unwavering commitment to excellence, we thrive on creating innovative strategies that elevate your brand to new heights.
As a leader in creative services, we embrace the ever-changing landscape of marketing and sales, constantly seeking fresh ideas and staying ahead of the curve. Our team of skilled professionals combines their expertise with cutting-edge technologies to deliver tailored solutions that resonate.
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ChannelAssist has helped organizations drive billions in revenue by optimizing indirect channel sales rep engagement with our end-to-end development and management of channel incentive programs.
ChannelAssist is a channel-focused engagement, incentive innovator, and customer-obsessed team behind industry-leading companies.