Transforming The Channel Is Who We Are

Our people are the backbone of everything we do and we love working with companies that share our ethos.

We are passionate about challenging the status quo and finding new paths to grow our company, our solution, and ourselves.

Link to Video About ChannelAssist

Established in 1997, ChannelAssist has cultivated a work place to guide and facilitate each other to make a positive difference in their own lives and to contribute positively in their community.

70+

Employees around the globe and growing.

80+

Our NPS Score, which gauges employee's statistification is above industry's standards.

100+

We can't keep track of all the
Parties, events, charitable activities and fun times.

Meet the Leadership Team

David Auld

David Auld

CEO

Who Am I?
Richard Stevens

Richard Stevens

President

Who Am I?
Derek Smith

Derek Smith

Vice President, Global Sales

Who Am I?
Bonnie Roebuck

Bonnie Roebuck

Vice President, Customer Experience

Who Am I?
Brooke Friendly

Brooke Friendly

Vice President, Marketing

Who Am I?
Niravkumar Patel

Niravkumar Patel

Vice President, PMO & Product Development

Who Am I?
Bilal Asad

Bilal Asad

Vice President, Finance

Who Am I?
Christine Styles

Christine Styles

Director, Sales Enablement

Who Am I?

We rise by lifting others

Giving back has never been a question. We believe giving back to our communities is the right thing to do. No Matter what. We also work hard and play hard. Celebrating our employees and having events to foster connections and relationships.

ChannelAssist at Blue CArpet Event for WWFChannelAssist building animal shelterChannelAssist helping out at a Food BankChannelAssist Meet up
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Interested in working with one of
Canada's fastest growing companies?

Our Core Values

Commitment

We are hyper-focused on creating dynamic and positive relationships with our customers who are the lifeblood of our business. We strive to ensure our customer are passionate promoters of our team and solution and will knock down any barriers to ensure long-term success

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Passion

Our team is dedicated, enthusiastic, curious, and we inspire each other to achieve great things. We are passionate about challenging the status quo and finding new paths to grow our company, our solution, and ourselves.

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Collaborative

We collaborate eagerly to solve the most pressing challenges facing our clients today. We share our industry knowledge, expertise and best practices and add it to the voice of customer to continuously improve and shape our end-to-end engagement solution.  We look for everyone to be a leader and innovator, despite roles or titles.

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Solution Oriented

We are committed, energetic and hold ourselves and each other accountable to go the extra mile to deliver results. We embrace our performance driven culture to reach new milestones and exceed our goals. We are solutions focused, resilient and tenacious, owning the work, following through on commitments, getting results.

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Here's What Our Clients Think Of Us

HPE ENGAGE&GROW really incentivizes people in the right way for the right behaviors. It’s a great sales driver and empowerment tool for the channel.”

- Alison Turton, Partner Business Manager
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“The team at ChannelAssist is knowledgeable and quick! Thank you!”

- Niko A., Principle
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“Great service from the Customer Care team, thank you!”

- Bill V., Senior Account Manager
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“Having a promotion that aligns with our strategic initiatives and that includes the entire portfolio under one incentive umbrella accelerated our success.”

- Wayne Beverly, Channel Benefits Manager
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The greatest revenue increase and cumulative channel units sold came from partners that followed the training in our Blue Carpet program delivered by ChannelAssist.”

- Rose Genovese, Channel Partner Manager
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“Quick response, love it!”

- Dan L., Specialist, Vendor Operations
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ChannelAssist Clients

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ScreenBeam Logo
HP Logo
Aruba logo
Serta Simmons Bedding Logo
Google Logo
Acer Logo
 Nvidia Logo
Quest Logo
Qumulo logo
CDW logo
ASUS logo
Microsoft logo
Intel logo
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Latest Blogs

Apr 6, 2022

If your organization is struggling with Sales Claims, you are not alone.

Marketing programs are intended to increase the number of claims through incentive strategies and campaigns but what sort of processes and technology do you employ to manage the volume and governance required to keep your Organization financially viable?

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Oct 27, 2021

Are You Experiencing Channel Program Groundhog Day?

Many experiences that dreaded “Ground Hog Day” feeling when it comes to running a Channel Incentive Program in-house, discover how to reverse the effect.

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Oct 4, 2021

Your Partners and Channel Reps Expect more than Spreadsheets

70% of sales come from indirect channels. Despite this, many use Excel for their Channel Incentive Program, leading to a disappointing partner experience.

Read More