Now is the time to implement and improve your channel program’s core technologies, not when you predict the “bottom” of the sales market, because you might already be too late.
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Now is the time to implement and improve your channel program’s core technologies, not when you predict the “bottom” of the sales market, because you might already be too late.
Let's set the stage. I recently submitted a claim for a consumer rebate for a few hundred dollars for a furnace purchase.
In-direct sales reps can provide the experience that propels your brand forward, but inspiring the channel to sell your products is a constant challenge.
ChannelAssist worked with a global client to increase their revenue through an innovative managed incentive program targeting Sales Managers and Channel Sales Reps.
We are all aware that time equals money and it's important for all channel campaigns to assess new leads and decide where to allocate time and energy.
Channel sales reps who are actively engaged with your brand sell more of your products. Partner loyalty programs play a large role in that engagement.
You have your uber-successful sister who has her life together and is a famed cardiologist.
What if you could see into the minds of individual channel reps and build unprecedented engagement that can’t help but drive revenue? Well, it’s possible.
It’s time to make your channel sales incentive/spiff programs really work for you.
Partner loyalty is waning, across all sectors. Loyalty is hard to regain, when lost. So here’s how to tell if your channel partner loyalty is at risk.
Do you remember the days when the stages between customer awareness and purchase were well defined?
You’re at a cocktail party of friends and “friends of friends.” It’s a nice evening.
It depends on the problem you are solving for, the qualification requirements for earning the additional margin, and who gets the margin.
Phil Hogg’s article in the Financial Post covers the importance of building and managing a portfolio of alliance partners.
Fewer than half of companies (47%) consider their indirect sales channels effective.
When your sales channels lead with your products, they sell more of your products – to more of their customers.
Some moves to drive engagement are quite cheap when compared to the potential benefits.
Why Growing Channel Engagement Should be Approached as a 5-Point Change Management Issue And Continuous Evolution Is A Must.
Fall is the perfect time to run a pulse survey to check on and influence channel rep engagement.
Big data, the vast amount of information that daily inundates your business, can be one of your most valuable resources. Here's why.
We believe that brand loyalty at the channel partner rep level makes a big difference in reseller sales.
So, you’ve decided to launch an incentive program? Better read this first.
Here's a scenario we've seen at ChannelAssist.
Channel partner engagement programs grow sales, expand your reach, educate channel reps and turn them into champions of your brand.
If you want to build market share, then you need more resellers quoting more of your products, more often.
Does running your own channel program in-house sound easy? Maybe- But be warned...
Profitability of software and services drive partner investment - can your partners get what they need to grow their business - from you?
Read this article now to understand the relationship and differences between loyalty and engagement through the Frank Sinatra way.
Read this article now to learn how to get better usage ROI out of MDF today.
Your channel engagement program delivers significant value to your business- If you're doing it right...
Managing your partner relationship properly greatly improves the odds your business will flourish. You expand your reach with partners. They’ll allow you to find long-term clients that provide you with the bulk of your year-over-year revenue.
5 Reasons Why Rep Surveys Should Be a Key Part of Your Channel Communication Program
When looking at investing in your channel it’s important to consider the different routes of driving growth while thinking about ROI.
It’s true that compensation drives behavior. If you want to drive the right behaviour, you'll need to understand incentives.
Let's learn exactly what the various channels could be, and how to maximize the potential within the correct channel.
So what do we mean by “math” in this context? For our industry, we’re talking about sales coverage, incentives, and how you and your partners work together.
Many great companies have launched well thought out incentive programs. Read this to learn how they did it.
Money and recognition still talks. People want (and should) receive incentives for doing a good job.
Here’s the thing about developing channel sales advocates—you’re doing it wrong.
Optimizing Channel Partner Sales Begins with Onboarding.
It's Time to Engage the 95% of Your Channel Reps Who Underperform.
Comparing yourself to others is a slippery slope. You might use it for motivation, but feel down when Sandra picks up a new BMW or Mike lands the big contract.
Someone not in channel sales may be forgiven for thinking that channel partners should just want to sell a vendor’s solutions.
Sales incentives need to be strategic, compelling, and reward for the desired sales activity. SPIFs deliver measurable business results.
It’s likely your channel reps will share some common traits. They should be good at talking to people, have some ambition to produce results, and have some confidence and enthusiasm.
Incentives are an essential part of any effective sales program. They motivate your sales reps to sell your product.
Now is the time to implement and improve your channel program’s core technologies, not when you predict the “bottom” of the sales market, because you might already be too late.
Let's set the stage. I recently submitted a claim for a consumer rebate for a few hundred dollars for a furnace purchase.
In-direct sales reps can provide the experience that propels your brand forward, but inspiring the channel to sell your products is a constant challenge.
ChannelAssist worked with a global client to increase their revenue through an innovative managed incentive program targeting Sales Managers and Channel Sales Reps.
We are all aware that time equals money and it's important for all channel campaigns to assess new leads and decide where to allocate time and energy.
Channel sales reps who are actively engaged with your brand sell more of your products. Partner loyalty programs play a large role in that engagement.
You have your uber-successful sister who has her life together and is a famed cardiologist.
What if you could see into the minds of individual channel reps and build unprecedented engagement that can’t help but drive revenue? Well, it’s possible.
It’s time to make your channel sales incentive/spiff programs really work for you.
Partner loyalty is waning, across all sectors. Loyalty is hard to regain, when lost. So here’s how to tell if your channel partner loyalty is at risk.
Do you remember the days when the stages between customer awareness and purchase were well defined?
You’re at a cocktail party of friends and “friends of friends.” It’s a nice evening.
It depends on the problem you are solving for, the qualification requirements for earning the additional margin, and who gets the margin.
Phil Hogg’s article in the Financial Post covers the importance of building and managing a portfolio of alliance partners.
Fewer than half of companies (47%) consider their indirect sales channels effective.
When your sales channels lead with your products, they sell more of your products – to more of their customers.
Some moves to drive engagement are quite cheap when compared to the potential benefits.
Why Growing Channel Engagement Should be Approached as a 5-Point Change Management Issue And Continuous Evolution Is A Must.
Fall is the perfect time to run a pulse survey to check on and influence channel rep engagement.
Big data, the vast amount of information that daily inundates your business, can be one of your most valuable resources. Here's why.
We believe that brand loyalty at the channel partner rep level makes a big difference in reseller sales.
So, you’ve decided to launch an incentive program? Better read this first.
Here's a scenario we've seen at ChannelAssist.
Channel partner engagement programs grow sales, expand your reach, educate channel reps and turn them into champions of your brand.
If you want to build market share, then you need more resellers quoting more of your products, more often.
Does running your own channel program in-house sound easy? Maybe- But be warned...
Profitability of software and services drive partner investment - can your partners get what they need to grow their business - from you?
Read this article now to understand the relationship and differences between loyalty and engagement through the Frank Sinatra way.
Read this article now to learn how to get better usage ROI out of MDF today.
Your channel engagement program delivers significant value to your business- If you're doing it right...
Managing your partner relationship properly greatly improves the odds your business will flourish. You expand your reach with partners. They’ll allow you to find long-term clients that provide you with the bulk of your year-over-year revenue.
5 Reasons Why Rep Surveys Should Be a Key Part of Your Channel Communication Program
When looking at investing in your channel it’s important to consider the different routes of driving growth while thinking about ROI.
It’s true that compensation drives behavior. If you want to drive the right behaviour, you'll need to understand incentives.
Let's learn exactly what the various channels could be, and how to maximize the potential within the correct channel.
So what do we mean by “math” in this context? For our industry, we’re talking about sales coverage, incentives, and how you and your partners work together.
Many great companies have launched well thought out incentive programs. Read this to learn how they did it.
Money and recognition still talks. People want (and should) receive incentives for doing a good job.
Here’s the thing about developing channel sales advocates—you’re doing it wrong.
Optimizing Channel Partner Sales Begins with Onboarding.
It's Time to Engage the 95% of Your Channel Reps Who Underperform.
Comparing yourself to others is a slippery slope. You might use it for motivation, but feel down when Sandra picks up a new BMW or Mike lands the big contract.
Someone not in channel sales may be forgiven for thinking that channel partners should just want to sell a vendor’s solutions.
Sales incentives need to be strategic, compelling, and reward for the desired sales activity. SPIFs deliver measurable business results.
It’s likely your channel reps will share some common traits. They should be good at talking to people, have some ambition to produce results, and have some confidence and enthusiasm.
Incentives are an essential part of any effective sales program. They motivate your sales reps to sell your product.
To ensure a proactive and empowered channel that delivers double-digit revenue growth you need to create timely incentive programs and build a sound ecosystem.
See how ChannelAssist used engagement to Increase the OEM Attach Rate Case Study
Read how you can regain Channel Rep trust with a proven technology platform Case Study
See how ChannelAssist helped a manufacturer maximize sales opportunities by improving channel engagement activities Case Study
See how we've grown a channel sales program by over 33% for one of our clients.
To ensure a proactive and empowered channel that delivers double-digit revenue growth you need to create timely incentive programs and build a sound ecosystem.
See how ChannelAssist used engagement to Increase the OEM Attach Rate Case Study
Read how you can regain Channel Rep trust with a proven technology platform Case Study
See how we've grown a channel sales program by over 33% for one of our clients.
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For over 20 years, ChannelAssist has helped organizations drive over $16 billion in revenue by optimizing indirect channel sales rep engagement with our end-to-end development and management of channel incentive programs.
E-Mail us at sales@channelassist.com
Call us at +1 (888) 780-9696
2180 Steeles Ave. W. Suite 302 Concord, ON L4K 2Z5 Canada