Use Channel Partner Engagement To Increase OEM Attach Rate

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Partnering Up to Deepen Channel Engagement and Brand Loyalty

CHALLENGE

A software company, whose brand is known around the globe, was experiencing a decline in their channel engagement, which was negatively impacting their OEM attach rate. The company needed access to an engaged channel sales force that would lead with their software brand and actively work to improve attach rates. .

SOLUTION

The software company joined ChannelAssist’s Alliance Partner program, which enabled them to partner with a household name in computer hardware. Going forward, channel reps were incented to attach the company’s software to their hardware sales. The solution leveraged ChannelAssist’s promotion builder, sales claiming tools, communications features and education center.

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