Channel Gamification

Gamification is 25% technology and 75% psychology. It’s not about the game – it’s about the way people respond. It’s about influencing people to act or behave in a way that produces desired outcomes.

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Channell Gamification Pain Points | ChannelAssist

Channel Gamification Pain Points

Stale Content

Many companies fall into a routine and forget to keep things interesting. There is no fresh content to keep partners and their reps excited and motivated to sell. Simply put, it’s not fun.

Lack of Participation

Engagement is a significant concern for many. Reps often don’t partake in learning, promotions, and other channel activities that have been painstakingly created. It doesn’t resonate with reps, and often they leave.

Best Practices to Follow

Gamified Incentives

Organizations are applying gamification to both direct and channel sales incentive programs as a fresh and fun way to deliver business content while greatly improving retention and overall engagement. The application of game thinking and game mechanics – including features like points, levels and other incentives positively affects Rep behavior.

Deliver Fresh Content To Your Stars

By incorporating dashboards, leader boards and engaging elements your Reps can follow their progress in real time and know when they have hit their individual and team goals in a fun and interactive environment.

Channel Gamification Best Practices | ChannelAssist
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Discover the ChannelAssist Difference

Strategic Games

We leverage key gamification techniques like puzzles and challenges, and recognize and reward achievement using points, badges, leader boards and more, to encourage users to keep playing, reinforcing positive behaviour, spurring healthy competition and driving multiple interactions.

In-depth monitoring

We incorporate real-time progress monitoring and feedback to incent reps to perform at higher levels, while at the same time building loyalty and providing individualized motivation and training to deliver higher sales revenues. With our dashboards, reports and surveys, you can assess partner performance down to the individual rep level and gain valuable insights to make informed decisions. Our dashboards and reports help you assess partner performance and track all sales claims opportunities, training activity and marketing promotions.

Recognized by

Our Core Values


We are hyper-focused on creating dynamic and positive relationships with our customers who are the lifeblood of our business. We strive to ensure our customer are passionate promoters of our team and solution and will knock down any barriers to ensure long-term success

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Our team is dedicated, enthusiastic, curious, and we inspire each other to achieve great things. We are passionate about challenging the status quo and finding new paths to grow our company, our solution, and ourselves.

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We collaborate eagerly to solve the most pressing challenges facing our clients today. We share our industry knowledge, expertise and best practices and add it to the voice of customer to continuously improve and shape our end-to-end engagement solution.  We look for everyone to be a leader and innovator, despite roles or titles.

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Solution Oriented

We are committed, energetic and hold ourselves and each other accountable to go the extra mile to deliver results. We embrace our performance driven culture to reach new milestones and exceed our goals. We are solutions focused, resilient and tenacious, owning the work, following through on commitments, getting results.

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Latest Blogs

Mar 7, 2023

DIY or Die: Boost Your Channel Incentive Programs with Resource Management

Working with a trusted vendor can help you control the costs of running a DIY channel program, which can be quite expensive.

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Apr 6, 2022

If your organization is struggling with Sales Claims, you are not alone.

Marketing programs are intended to increase the number of claims through incentive strategies and campaigns but what sort of processes and technology do you employ to manage the volume and governance required to keep your Organization financially viable?

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Oct 27, 2021

Are You Experiencing Channel Program Groundhog Day?

Many experiences that dreaded “Ground Hog Day” feeling when it comes to running a Channel Incentive Program in-house, discover how to reverse the effect.

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