Marketing Development Funds

To win partner mindshare, companies must use Marketing Development Funds (MDF) to innovate and collaborate across the channel.

Business man cheering for growing MDF
Business Man thinking about MDF

Get Your MDF Problems Solved With ChannelAssist

An MDF program that is well managed with a plan focused on your KPIs will empower your partners and drive revenue growth. While this is a valuable resource of dollar allocation you must you identify which channel partners and analyze metrics to determine who will benefit from MDF and which campaigns or strategies will result in the highest ROI.

Drive Key Behaviors with MDF:

  • Pay channel reps and partners to take participate in training modules, get certified and enable education.
  • Reimburse channel reps to engage in sales campaigns that are defined by you & executed by them.
  • Incentivize channel reps to drive revenue growth by setting determined payouts for hitting milestones.
  • Encourage channel reps to sell more of your products and services by offering volume discounts that increase profitability.
  • Empower channel reps to implement activities that drive renewals and make clients more “sticky”.
  • Fund and sponsor programs dedicated to supporting your solution within a partner’s organization.

We Manage MDF For You!

Our team will help you develop benchmarks and strategize a partner plan, so they understand what the expectations are.

  • Identifying the most profitable channel partners through performance data and metrics.
  • Creating qualifying criteria for the highest ROI activities including: Conferences, Promotional Campaigns, Trips, Tradeshows, Digital Campaigns, Webinars, Creative Content.
  • Reports on lead generation, appointments, revenue tracking, certifications.
  • Access to ready made templates for MDF sales incentives and campaigns for a fully customized engagement program
  • MDF Nomination Protocols.  
  • Official MDF Allocations.  
  • Partner Discovery, Briefing Process & Sessions
  • MDF Activities Approvals  
  • Activity Registration  
  • Campaign Development & Approvals  
  • Go To Market Activities
  • Results Reporting & Claim Submission  
  • Partner Reimbursement
Two coworkers working together to manage a MDF

Our Core Values


We are hyper-focused on creating dynamic and positive relationships with our customers who are the lifeblood of our business. We strive to ensure our customer are passionate promoters of our team and solution and will knock down any barriers to ensure long-term success

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Our team is dedicated, enthusiastic, curious, and we inspire each other to achieve great things. We are passionate about challenging the status quo and finding new paths to grow our company, our solution, and ourselves.

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We collaborate eagerly to solve the most pressing challenges facing our clients today. We share our industry knowledge, expertise and best practices and add it to the voice of customer to continuously improve and shape our end-to-end engagement solution.  We look for everyone to be a leader and innovator, despite roles or titles.

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Solution Oriented

We are committed, energetic and hold ourselves and each other accountable to go the extra mile to deliver results. We embrace our performance driven culture to reach new milestones and exceed our goals. We are solutions focused, resilient and tenacious, owning the work, following through on commitments, getting results.

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