Strategic Consulting

Whether your business goal is lead development, sales execution, brand reach, revenue growth or all of the above, we value engineer successful channel partner programs to achieve your desired outcomes.

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Value Discovery

Implementing a strategic channel plan across your ecosystem is crucial for the long term health of your organization. Regardless of the industry, if you don’t address and adopt change now, you’re in danger of being left behind as your competitors speed away with your business.

A well-defined methodology for delivering business value through a process of value discovery, value realization and value optimization is essential.

During value discovery, you quantify the impactful improvement, identify enabling solutions and build strategies for action into your channel engagement program.

You decide what your primary strategic objectives are and the desired benefits/results. It’s all about determining a value for your business and identifying the solution that will meet your objectives.

Value Realization

This is the stage of the process where your objectives are solidified, KPIs are defined, measurements are delineated, and accountability is assigned – all to drive goals achievement.

During this stage we will help you answer these important questions:

• How does my organization compare?
• What is our potential?
• What are the deficits and opportunities?
• How does my channel engagement program enable?
• How do we get there, and where do we go next?

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Value Optimization

Measure the performance of your program

Optimization is an ongoing process, which identifies areas for improvement and driving change. When done effectively, this is where all the business data that you have collected begins to work for you and goes beyond pure analytics.


You need a channel engagement program that delivers a complete integrated picture of your channel business so you can gain deep visibility into sales activities, ensure two-way interaction with participants, capture sales funnel milestones, analyze and influence campaign results, accelerate sales successes, address challenges and capitalizes on opportunities.

Our Core Values


We are hyper-focused on creating dynamic and positive relationships with our customers who are the lifeblood of our business. We strive to ensure our customer are passionate promoters of our team and solution and will knock down any barriers to ensure long-term success

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Our team is dedicated, enthusiastic, curious, and we inspire each other to achieve great things. We are passionate about challenging the status quo and finding new paths to grow our company, our solution, and ourselves.

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We collaborate eagerly to solve the most pressing challenges facing our clients today. We share our industry knowledge, expertise and best practices and add it to the voice of customer to continuously improve and shape our end-to-end engagement solution.  We look for everyone to be a leader and innovator, despite roles or titles.

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Solution Oriented

We are committed, energetic and hold ourselves and each other accountable to go the extra mile to deliver results. We embrace our performance driven culture to reach new milestones and exceed our goals. We are solutions focused, resilient and tenacious, owning the work, following through on commitments, getting results.

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Mar 25, 2024

Is It Time to Amp Up with a Channel Sales Strategy?

Wondering if it's time to broaden your strategy with channel sales? Here are the key indicators and essential questions to guide your decision.

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Feb 6, 2024

Top 10 Best Practices When Managing a Channel Sales Incentive Program

Managing incentives in channel sales is a feat, but there are still common stumbling blocks to overcome.

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Jan 11, 2024

Unlocking Success in Channel Programs with Maslow's Hierarchy of Needs

Maslow's hierarchy of needs can be adapted for channel programs and sales. This approach can be use for developing effective, mutually beneficial business channel partnerships.

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