Whether your business goal is lead development, sales execution, brand reach, revenue growth or all of the above, we value engineer successful channel partner programs to achieve your desired outcomes.
Implementing a strategic channel plan across your ecosystem is crucial for the long term health of your organization. Regardless of the industry, if you don’t address and adopt change now, you’re in danger of being left behind as your competitors speed away with your business.
A well-defined methodology for delivering business value through a process of value discovery, value realization and value optimization is essential.
During value discovery, you quantify the impactful improvement, identify enabling solutions and build strategies for action into your channel engagement program.
You decide what your primary strategic objectives are and the desired benefits/results. It’s all about determining a value for your business and identifying the solution that will meet your objectives.
This is the stage of the process where your objectives are solidified, KPIs are defined, measurements are delineated, and accountability is assigned – all to drive goals achievement.
During this stage we will help you answer these important questions:
• How does my organization compare?
• What is our potential?
• What are the deficits and opportunities?
• How does my channel engagement program enable?
• How do we get there, and where do we go next?
Optimization is an ongoing process, which identifies areas for improvement and driving change. When done effectively, this is where all the business data that you have collected begins to work for you and goes beyond pure analytics.
You need a channel engagement program that delivers a complete integrated picture of your channel business so you can gain deep visibility into sales activities, ensure two-way interaction with participants, capture sales funnel milestones, analyze and influence campaign results, accelerate sales successes, address challenges and capitalizes on opportunities.
We are hyper-focused on creating dynamic and positive relationships with our customers who are the lifeblood of our business. We strive to ensure our customer are passionate promoters of our team and solution and will knock down any barriers to ensure long-term success
Our team is dedicated, enthusiastic, curious, and we inspire each other to achieve great things. We are passionate about challenging the status quo and finding new paths to grow our company, our solution, and ourselves.
We collaborate eagerly to solve the most pressing challenges facing our clients today. We share our industry knowledge, expertise and best practices and add it to the voice of customer to continuously improve and shape our end-to-end engagement solution. We look for everyone to be a leader and innovator, despite roles or titles.
We are committed, energetic and hold ourselves and each other accountable to go the extra mile to deliver results. We embrace our performance driven culture to reach new milestones and exceed our goals. We are solutions focused, resilient and tenacious, owning the work, following through on commitments, getting results.
Our mission is simple: We never leave a Channel Sales Rep behind.
Just click the button below, let us know who you are and we'll discuss how we can work together to empower your team and propel your success.
Managing incentives in channel sales is a feat, but there are still common stumbling blocks to overcome.
Maslow's hierarchy of needs can be adapted for channel programs and sales. This approach can be use for developing effective, mutually beneficial business channel partnerships.
We discuss the importance of offering motivating incentives tailored to each group, purposeful communication to foster a sense of belonging, passionate promotion of, purposeful training, and empowering channel partners.