Toronto, ON January 31st, 2023

ChannelAssist Inc., a leader in channel rep engagement, announces the promotion of Bonnie Roebuck to the position of Vice President, Customer Experience. Bonnie has spent the last six years working with our teams and across our customer portfolio here at ChannelAssist, contributing to the innovation and growth of our people and business. Bonnie has consistently shown exceptional leadership and a customer-focused approach over 25 years of working with people, programs and projects, driving value and achieving the desired outcomes. 

In her new role, she will be responsible for overseeing our customer service department, as well as driving our company's customer experience strategy. Focused more recently on expanding our Customer Experience global professional services team in EMEA and APJ as well as the Americas, and has been leading the business transformation of our Customer Experience organization across our Program Support, Account Coordinator and Program Manager teams of professionals.

"People are the power, as many of my most memorable career experiences have been working alongside passionate people within my teams, interdepartmental teams, and so many amazing clients teams such as HP Inc, HPE, Ford of Canada, IBM, Nortel and RIM. I'm thrilled to be recognized for my contributions, and I'm excited to move up into this position and be part of the talented executive team at ChannelAssist. We can do so much more, and I'm so excited for the future. Customer Experience is the heart of all we do!" Bonnie Roebuck commented.

"Over the years, Bonnie has provided ChannelAssist customers with exceptional service, delivering a wide variety of profitable promotions to clients while ensuring a high level of day-to-day support," said Richard Stevens, President of ChannelAssist. "She is exactly the type of leader ChannelAssist looks for, passionate, collaborative, solution-oriented and committed to our customers."

We look forward to the many contributions Bonnie will make in their new position, and we're excited for the future of ChannelAssist under her leadership. We are sure that with Bonnie's leadership, we will continue to provide the best customer service and experience to our valued customers.

About ChannelAssist Inc.

For over 25 years, ChannelAssist has helped organizations drive billions in revenue by optimizing indirect channel sales rep engagement with our end-to-end development and management of channel incentive programs. ChannelAssist is a channel-focused engagement and incentive innovator and the customer-obsessed team behind the industry-leading HP Blue Carpet Program for the past 15 years and now HP Curiocity. 

We deliver channel sales incentives, training, promotions, rewards, claim processing, channel automation, channel marketing and 1-1 communication to thousands of sales reps on companies' behalf daily through our mobile app, platform and program management services. Building relevant and seamless connections in a digital ecosystem is what we do best, and global brands trust our solutions to improve their visibility, manage their incentives, drive engagement and be the answer to their most crucial channel challenges.