October 4, 2021

Your Partners and Channel Reps Expect more than Spreadsheets

70% of sales come from indirect channels. Despite this, many use Excel for their Channel Incentive Program, leading to a disappointing partner experience.

Lucy Nguyen

channel partner loyalty

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Knowledge = Money.
Join the ChannelAssist community and make more money in the channel.

Knowledge = Money.
Join the ChannelAssist community and make more money in the channel.

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Managing incentives in channel sales is a feat, but there are still common stumbling blocks to overcome.

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Unlocking Success in Channel Programs with Maslow's Hierarchy of Needs

Maslow's hierarchy of needs can be adapted for channel programs and sales. This approach can be use for developing effective, mutually beneficial business channel partnerships.

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Carpe Diem. Seize the day. Make your channel extraordinary.

We discuss the importance of offering motivating incentives tailored to each group, purposeful communication to foster a sense of belonging, passionate promotion of, purposeful training, and empowering channel partners.

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