33% Growth in Channel Earnings


To drive sales and grow brand loyalty, a multinational pharmaceutical and life sciences company decided to offer incentives to their distributor sales reps. They initially chose a low-cost vendor to execute their channel incentive program. After announcing the program to the channel, however, they discovered that their low-cost vendor was unable to deliver an effective solution. The pharma company needed to find a vendor that could quickly take up the reins to design and implement a program that would engage channel reps, fulfill rewards on time and ensure compliance in a highly regulated industry.

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