Join Richard Stevens in conversation with John Cammalleri, VP Commercial Channels, HP Inc. Canada, as they discuss how to build a proven and successful channel strategy for your channel partners, distributors and reps.
Join Richard Stevens in conversation with John Cammalleri, VP Commercial Channels, HP Inc. Canada, as they discuss how to build a proven and successful channel strategy for your channel partners, distributors and reps.
Incentive and engagement programs are often seen as tactical tools and a way to drive short-term sales or reward partner loyalty. But when measured against the right KPIs, they become something much bigger: strategic levers that prove channel ROI and unlock sustainable growth.
To make your channel program irresistibly effective, you need to balance what sales reps love—simplicity, instant rewards, and engaging content—with what vendors value—branding, analytics, and ROI—and ChannelAssist helps you do exactly that.
Amazon gift cards are faster, cheaper, and more effective than catalogs—delivering instant, flexible rewards that boost partner engagement.