Join Richard Stevens in conversation with John Cammalleri, VP Commercial Channels, HP Inc. Canada, as they discuss how to build a proven and successful channel strategy for your channel partners, distributors and reps.
Join Richard Stevens in conversation with John Cammalleri, VP Commercial Channels, HP Inc. Canada, as they discuss how to build a proven and successful channel strategy for your channel partners, distributors and reps.
Transforming partner insights into timely actions that drive pipeline and revenue written by Christine Styles, Director Sales Enablement of ChannelAssist and Ryan Knapp, Global Head of Partnerships at Impartner
Incentive and engagement programs are often seen as tactical tools and a way to drive short-term sales or reward partner loyalty. But when measured against the right KPIs, they become something much bigger: strategic levers that prove channel ROI and unlock sustainable growth.
To make your channel program irresistibly effective, you need to balance what sales reps love—simplicity, instant rewards, and engaging content—with what vendors value—branding, analytics, and ROI—and ChannelAssist helps you do exactly that.
ChannelAssist has helped organizations drive billions in revenue by optimizing indirect channel sales rep engagement with our end-to-end development and management of channel incentive programs.
ChannelAssist is a channel-focused engagement, incentive innovator, and customer-obsessed team behind industry-leading companies.