Guide: Mindshare to market share

As your organization develops strategies to increase market share, focus on building and owning mindshare in your sales and distribution channels. 

In B2B sales, expanding channel partner mindshare is a leading indicator of success in the channel and paramount to help expand your business reach and drive top-line growth. 

In this guide, we address the importance of building mindshare and loyalty in the channel as a precursor to achieving market share growth. You will also learn strategies that if well executed, can help you outpace your competition.

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