Guide: 3 great tips to increase channel rep performance

Most organizations rely on a transactional sales approach with their direct sales team. This creates an unfortunate barrier for meaningful conversations with prospects who disdain scripted cold calls. 

In-direct sales reps can provide the experience and personalization that propels your brand forward but inspiring the channel to sell your products is a constant challenge.

Read how you can create timely incentive programs in a sound channel ecosystem with our guide.