Developing an award-winning, results-driven incentive program

Complete tasks. Collect GEMS. Earn rewards.

40%
YoY increase in overall program participation
2,900 +
Participants

The Challenge

HP Inc., a global information technology company, was looking for innovative ways to increase channel rep engagement, build a program community and track its impact on driving higher sales across North America with strategic partner groups.

It was important to HP to centralize these activities within their existing Blue Carpet community and go to market with one voice. Additionally, HP wanted to ensure flexibility in addressing the unique business needs and objectives of its diverse product lines and partners.

HP also recognized that seeking expertise and outsourcing these efforts would optimize results because of limited internal resources and a desire to go to market quickly.

The Solution

ChannelAssist developed GEM Club, an annual incentive program that rewards and recognizes channel reps for their pre- and post-sales activities. It also allowed opportunities to track continuous engagement with the brand through program participation.

Within GEM Club, channel reps earned non-monetary GEMS for completing in-program activities such as product trainings and submitting sales claims. These counted towards monthly prizes and the grand prize: an all expense paid trip to The Bahamas!

To create momentum within the program and build a program community, GEM Club was promoted through a robust omni-channel campaign through various channels including social media, promotions, trainings, surveys and events. The online platform also utilized a series of dashboards and leaderboards to accelerate competition.

The Result

GEM Club was hugely successful, resulting in:

With GEM Club, additional program activity engagement levels also increased with a 135% YoY increase in case study submissions, 40% YoY growth in overall Blue Carpet program participation and MoM increases as high as 120% in sales claim submissions. Additionally, it strengthened strategic alliance partnerships by achieving sales objectives.

GEM Club was recognized by the industry as the winner of the Commercial Channel Marketing Award for Marketing Excellence and has become essential to HP's ongoing channel engagement and incentive initiatives.

Overall, GEM Club addressed HP's business needs, exceeded all success factors, created effective engagement opportunities and permanently changed rep behaviours that drive sales across HP's portfolio.

Targeted Training Case Study
27
MAY

Developing an award-winning, results-driven incentive program

A case study on how we developed an incentive program that drove a 40% YoY increase in overall program participation

Read More
27
MAY

Targeted training helped this tech firm get 339% revenue growth

A case study on how we helped a global tech firm increase revenue by 339% through targeted education modules.

Read More
27
MAY

Use channel partner engagement to increase OEM attach rate

Learn how you can use channel partner engagement to increase the OEM attach rate in this case study.

Read More
27
MAY

Regain channel rep trust with our channel incentives program

Learn how you can regain channel rep trust with our proven channel incentive program. Download the case study!

Read More
27
MAY

How we helped a manufacturer maximize channel program ROI

See how ChannelAssist helped a manufacturer maximize sales opportunities by improving channel program ROI. Download the case study now!

Read More
27
MAY

How a Pharma giant attained 33% growth in channel earnings

See how ChannelAssist's channel incentive program helped a Pharma giant grow its channel sales by over 33%. Download the case study now!

Read More
Check out additional case studies here!
27
MAY

Targeted training helped this tech firm get 339% revenue growth

A case study on how we helped a global tech firm increase revenue by 339% through targeted education modules.

Read More
27
MAY

Use channel partner engagement to increase OEM attach rate

Learn how you can use channel partner engagement to increase the OEM attach rate in this case study.

Read More
27
MAY

Regain channel rep trust with our channel incentives program

Learn how you can regain channel rep trust with our proven channel incentive program. Download the case study!

Read More

Are You Ready To Drive
Double-Digit Revenue Growth?
We Can Help!

Our mission is simple: We never leave a Channel Sales Rep behind.
Just click the button below, let us know who you are and we'll discuss
how we can work together to empower your team and propel your success.

Book A Demo