Drive client double digit revenue growth through channel rep engagement

Our channel and sales incentive programs are strategically designed to help you produce measurable growth.

See why global brands trust ChannelAssist's solutions to be the answer for their most important channel challenges.

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A Few Of Our Awesome Clients

Our Story

For over 20 years, ChannelAssist has helped organizations drive over $16 billion in revenue by optimizing indirect channel sales rep engagement with our end-to-end development and management of channel incentive programs. We deliver double-digit revenue growth by increasing visibility and sales engagement through our 1-1 communication tools, gamified targeted learning and full spectrum incentives. No matter what industry you are in or the size of your company, if you depend on third parties to sell your products, ChannelAssist can create a successful channel partner program to drive your desired growth

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Leadership

We guide and facilitate others to make a positive difference in their own lives and to contribute to a larger good. Our goal is to build an inspiring vision, and create something new by mapping out where we need to go to "win" as a team and create and foster an organization that is dynamic, exciting, and inspiring.

Commitment to Customer

We are hyper-focused on creating dynamic and positive relationships with our customers who are the lifeblood of our business. We strive to exceed their expectations, overcome any obstacle, and understand their specific needs at every level of our organization to build solutions they love. We strive to ensure our customers are passionate promoters of our team and solution and will knock down any barriers to ensure long-term success.

Passion

Our team is dedicated, enthusiastic, curious, and we inspire each other to achieve great things. We value diverse contributions, and our success comes from unlocking each other’s potential by communicating from the heart, and continuously breaking new ground by learning and iterating as we go. We are passionate about challenging the status quo and finding new paths to grow our company, our solution, and ourselves.

Collaborative

We collaborate eagerly to solve the most pressing challenges facing our clients today. We share our industry knowledge, expertise and best practices and add it to the voice of customer to continuously improve and shape our end-to-end engagement solution. Active participation is at the core of our team first philosophy and we encourage and nurture the best ideas wherever they come from. We look for everyone to be a leader and innovator, despite roles or titles.

Solution Orientated

We are committed, energetic and hold ourselves and each other accountable to go the extra mile to deliver results. We embrace our performance driven culture to reach new milestones and exceed our goals. We are solutions focused, resilient and tenacious. We make promises and commitments with care to ensure we consistently deliver with quality. Owning the work, following through on commitments, getting results.

Moral 1

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Value 1

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Moral 2

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Meet The Team

David Auld

David Auld

CEO

As the founder of ChannelAssist, David is a senior Channel Management and Strategic Alliance executive with over 25 years’ experience working with B2B organizations delivering best-in-class channel and partner programs.

Who Am I?
Richard Stevens

Richard Stevens

President

Richard has over 25 years of sales and management experience in entrepreneurial and Fortune 500 companies. He drives business success through building innovative channel programs that increase engagement thereby increasing revenue and improving visibility.

Who Am I?
Niravkumar Patel

Niravkumar Patel

Vice President, PMO & Product Development

Nirav brings a wealth of project management experience in the loyalty and rewards industry. Having a background in computer science and software engineering, Nirav has bridged the gap between the technical requirements and the project/business needs. Using the principles of Prosci ADKAR and Kotter's 8-step change model, Nirav strives to proactively find ways to improve current processes to be more efficient; he embraces and manages change effectively. Nirav's greatest accomplishment has been his work to help companies and its people succeed and grow in this ever-changing environment by implementing detailed processes, standards and tools across the PMO and company-wide.

Who Am I?
Derek Smith

Derek Smith

Vice President, Global Sales

Derek brings with him over 25 years of leadership experiences within various technology-oriented companies, including Managing Director of Apple Canada, where he was responsible for the launch of the Apple iPad, and Vice President & General Manager of Hewlett-Packard Canada’s Personal Systems and Channels organization - a $1.5B business. Derek was also Senior Vice-President of SterlingBackCheck and the General Manager for Xref North America, and most recently VP Enterprise & Partnerships and co-founder of ModoHR Services. As an entrepreneur, Derek was the co-founder of the company that launched Fitbit in Canada and grew the business to over $125m.

Derek volunteers as the Chair of the Professional Background Screening Association of Canada and Chair of the Georgetown BIA.

Who Am I?
Brooke Friendly

Brooke Friendly

Vice President, Marketing

Brooke is an experienced Marketing Professional with a demonstrated history of working in the information technology and services industry developing diverse customer solutions and revenue generating campaigns through new and innovative content for digital,web, video, radio, print & social media on a national scale.

Brooke is NPS certified and has a passion for collaboration and creativity and skilled in Campaign Strategy and Design, Marketing Management, Sales, SEO and Loyalty Rewards.

Who Am I?
Bonnie Roebuck

Bonnie Roebuck

Director, Customer Experience

Bonnie is a dynamic, proactive manager who always puts her clients first. She has 15+ years of proven success, partnering with clients around the globe, and is a strong enabler of project effectiveness and customer success.

Who Am I?
Doug Vilim

Doug Vilim

Executive, Special Projects

Doug is a Channel sales leader with over 23 years experience. He was the Vice President of Sales for Sangoma, a world leader in value-based Unified Communications & UCaaS solutions for 17 years. In his role there, he built and managed a diverse team of Sales Directors to generate revenue through the Channel across North America, Latin America, Europe, Middle East, and Asia. In his tenure at Sangoma, he was a key driver in revenue growth from 2.5M to 110M. Doug's deep understanding of cultural diversity propelled his successful long-term business relationships at Sangoma where he managed multiple routes to market, and developed successful partnerships for the global market.

Who Am I?
Bilal Asad

Bilal Asad

Vice President, Finance

As an audit and financial controls professional, Bilal’s expertise in accounting and auditing standards, including International Financial Reporting Standards (IFRS), International Standards on Auditing (ISAs), ensure compliance with regulatory requirements. He brings 13+ years’ experience to the team, including supervising and executing audits for PwC, managing financial operations for a 34-store Canadian chain, a six-year project with the World Bank, and rendering services to USAID.

Who Am I?
Christine Styles

Christine Styles

Director, Sales Enablement

The evolution of the sales channel has sculpted my career, and I am passionate about ensuring that vendors achieve success by engaging all reps, while creating a win-win value proposition for their efforts.

Over the last 20 years, I have had the privilege of developing and managing industry leading Channel Engagement Programs that have delivered billions of dollars in revenue. I proudly take on this challenge each day,while continuing to seek innovative ways to exceed diverse client objectives.  

I believe that creating an effective Channel Engagement Program ecosystem is both an art and a science. Although objectives like “grow revenue” are generic, the business requirements and market forces that planning and tactics must address to achieve them are complex. Much like building a puzzle; not only do you need to make sure that you have all the right pieces,you must know how to best put them together and keep them together over the long term.

As a channel program and incentive expert, I am dedicated to leading the conversion of business objectives into best fit solutions that maximize engagement, revenue and visibility. I welcome the opportunity to demonstrate how through proper planning, the right tools, expert resources and strategic engagement ChannelAssist’s partnership allows industry leading companies to optimize their channel initiatives and ROI. 

Who Am I?

What's New With ChannelAssist

Apr 6, 2022

If your organization is struggling with Sales Claims, you are not alone.

Marketing programs are intended to increase the number of claims through incentive strategies and campaigns but what sort of processes and technology do you employ to manage the volume and governance required to keep your Organization financially viable?

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Oct 27, 2021

Are You Experiencing Channel Program Groundhog Day?

Many experiences that dreaded “Ground Hog Day” feeling when it comes to running a Channel Incentive Program in-house, discover how to reverse the effect.

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Oct 4, 2021

Your Partners and Channel Reps Expect more than Spreadsheets

70% of sales come from indirect channels. Despite this, many use Excel for their Channel Incentive Program, leading to a disappointing partner experience.

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Interested in working with one of Canada's fastest growing companies? Join the team!