Visibility Matters: Connecting Top of Funnel and Bottom of Funnel for B2B Channel Sales Success
Almost 60% of the purchase process is completed without you. The entire sales landscape has shifted and the funnel has changed. Linking ToFu (top of funnel) to BoFu (bottom of funnel) has become a huge challenge. Deal registrations are giving you a degree of pipeline visibility, but how many registered deals actually close? Watch our webinar Visibility Matters: Connecting Top of Funnel and Bottom of Funnel for B2B Channel Sales Success to learn how to link ToFu to BoFu, capture that valuable sales data, incent activity at strategic sales cycle milestones and drive behaviours that deliver results.